If your Amazon products aren’t converting as well as you’d like, your listing copy might not be the problem. It might be how that copy looks. Walls of plain text don’t sell — visuals do. That’s exactly why Amazon A+ Content exists, and sellers who use it see an average conversion increase of 5–10% according to Amazon’s own data.
A+ Content (formerly known as Enhanced Brand Content) lets you replace your boring product description with rich, branded visuals — comparison charts, lifestyle images, feature highlights, and story-driven layouts. It’s free to use, and yet a surprising number of sellers still haven’t touched it.
This guide covers everything you need to know about Amazon A+ Content — what it is, how to create it, real examples from successful brands, the templates that work best, and the mistakes you should avoid.
What Is Amazon A+ Content?
Amazon A+ Content is a feature available to brand-registered sellers that lets you enhance your product detail page with rich media. Instead of the standard plain-text product description, you get access to a visual editor where you can combine images, text blocks, comparison tables, and brand storytelling modules.
Think of it this way — your standard product description is a classified ad. A+ Content is a magazine spread.
There are two tiers available. Basic A+ Content is free and available to all Brand Registered sellers. It gives you access to around 17 content modules. Premium A+ Content (also called A++ Content) offers advanced features like interactive hover hotspots, video modules, and carousel image galleries. Premium was previously invite-only, but Amazon has been expanding access throughout 2025 and 2026 to sellers who consistently publish high-quality basic A+ Content and run Brand Story across their entire catalog.
A+ Content appears in the product description section of your listing, typically below the bullet points and above the customer reviews. On mobile — where over 70% of Amazon shoppers browse — it’s often the most visible and engaging part of your entire listing.
Why A+ Content Matters for Your Sales
Let’s talk numbers. Amazon reports that A+ Content can increase sales by 3–10% on average. Some sellers report even higher lifts — particularly in competitive categories where multiple sellers offer similar products at similar prices.
Here’s why it works. Shoppers on Amazon make fast decisions. They’re scanning, not reading. A+ Content breaks up information into digestible visual chunks — a comparison chart here, a lifestyle image there, a feature callout with an icon. It slows the scroll, builds trust, and answers buying objections that plain text simply can’t.
Beyond conversions, A+ Content helps with brand building. On a marketplace where your product sits next to a dozen competitors, branded visuals create recognition and professionalism. Customers may not remember your brand name, but they’ll remember the listing that looked polished and trustworthy.
There’s also an indirect SEO benefit. While Amazon doesn’t currently index A+ Content text for its internal search algorithm (A9), Google does crawl and index it. That means well-written A+ Content can help your listing rank in Google search results for relevant keywords — a traffic source most Amazon sellers completely overlook.
How to Create Amazon A+ Content: Step-by-Step
Creating A+ Content is straightforward once you have Brand Registry set up. Here’s the process.
Step 1 — Verify Brand Registry
You need an active Amazon Brand Registry enrollment. This requires a registered trademark in the country where you’re selling. If you don’t have Brand Registry yet, apply through brandregistry.amazon.com. Approval typically takes 2–4 weeks.
Step 2 — Go to A+ Content Manager
In Seller Central, navigate to Advertising, then select A+ Content Manager. Click “Start creating A+ Content” and choose either “Basic” or “Brand Story.”
Step 3 — Select your content modules
Amazon offers around 17 module layouts for Basic A+ Content. Each module serves a different purpose — some are image-heavy, some are text-focused, some are comparison layouts. You can use up to 7 modules per listing (5 content modules plus a brand story header and footer).
Step 4 — Upload images and write copy
Fill each module with your product images, feature descriptions, and brand narrative. Images should be high-resolution (minimum 970px wide for full-width modules). Copy should be benefit-focused and scannable — short paragraphs, clear headlines, no walls of text.
Step 5 — Apply to ASINs
Once your A+ Content is built, you apply it to specific product ASINs. You can apply the same A+ Content to multiple related products, which saves time if you have a product line.
Step 6 — Submit for review
Amazon reviews all A+ Content submissions. Approval usually takes 24 hours to 7 days. If rejected, Amazon will tell you why — common reasons include prohibited claims, low-resolution images, or referencing competitors.
Amazon A+ Content Examples: What Good Looks Like
The best A+ Content examples share a few things in common. They’re visually clean, benefit-driven, and structured to guide the shopper’s eye from problem to solution to purchase confidence.
Example 1: Anker (Electronics)
Anker’s A+ Content is a masterclass in simplicity. They use large product images on white or gradient backgrounds, minimal text with bold feature callouts, and clean comparison charts that show how their product stacks up against their own product line (not competitors — Amazon doesn’t allow that). Every module answers a specific question: How fast does it charge? How long does the battery last? What devices does it work with?
Example 2: Jungle Creations (Home & Kitchen)
This brand uses lifestyle photography as the hero of their A+ Content. Instead of product-on-white images, they show their products in beautifully styled kitchens and dining rooms. The text is secondary — short captions that reinforce what the images already communicate. This approach works exceptionally well in home, lifestyle, and fashion categories where aesthetics drive purchasing decisions.
Example 3: Dr. Squatch (Personal Care)
Dr. Squatch leans heavily into brand storytelling. Their A+ Content reads like a brand manifesto — natural ingredients, no chemicals, made for “men who value quality.” They use a consistent visual style across every product, which builds brand recognition. When a customer sees their A+ Content on any product, they immediately know it’s Dr. Squatch.
The common thread across all successful A+ Content examples is intentionality. Every image, every headline, every module has a clear purpose — answer a question, overcome an objection, or reinforce brand trust.
Best A+ Content Templates and Module Layouts
Amazon’s module library can feel overwhelming. Here are the most effective templates based on what consistently converts.
The Feature Showcase Layout works best for products with multiple selling points. Use the “Standard Image and Text” module for each feature — one image on the left, short benefit description on the right. Stack three or four of these, and you’ve got a clean, scannable feature breakdown.
The Comparison Chart Layout uses Amazon’s built-in comparison table module. This is incredibly effective if you sell multiple variants or a product line. Shoppers can see exactly how each option differs — size, material, features, price — without leaving the page. This layout alone can reduce returns by setting clearer expectations.
The Brand Story Layout starts with a banner module about your brand’s origin, mission, or values, followed by product-specific content below. This works particularly well for premium or niche brands where trust and authenticity drive purchase decisions.
The Problem-Solution Layout opens with a module showing the problem your product solves (using lifestyle imagery), then transitions into modules showing how your product solves it. This storytelling approach creates an emotional connection before presenting features.
Amazon A+ Content Best Practices
After reviewing hundreds of A+ Content pages across top-selling brands, these are the practices that consistently deliver results.
Lead with lifestyle images, not product shots
Your main listing images already show the product on white. A+ Content is your chance to show the product in context — being used, solving a problem, fitting into the customer’s life.
Keep text short and scannable
No one reads long paragraphs in A+ Content. Use headlines, bullet fragments, and captions. If a text block is more than 3–4 lines, trim it.
Use consistent branding
Colors, fonts, image style — keep everything cohesive. A+ Content that looks like it was designed by five different people undermines trust instead of building it.
Include a comparison chart if you have multiple products
This cross-sells your other listings and keeps shoppers within your brand ecosystem. Amazon data shows that comparison modules increase average order value.
Don’t repeat your bullet points
A+ Content should add new information and visual context, not rehash what’s already in the listing above. If you’re saying the same things twice, you’re wasting modules.
Optimize images for mobile
More than 70% of Amazon shoppers are on mobile. Text within images must be large enough to read on a small screen. Test your A+ Content on a phone before submitting.
Common A+ Content Mistakes to Avoid
Using low-resolution images
Blurry or pixelated images look unprofessional and can get your submission rejected. Use minimum 970px width for full-width modules and 300px for smaller modules.
Making competitor comparisons
Amazon strictly prohibits naming or implying competitor brands in your A+ Content. Your comparison charts must only compare your own products.
Including promotional language
Phrases like “best seller,” “limited time offer,” “#1 rated,” or any pricing information will get your A+ Content rejected. Stick to factual product information.
Skipping A+ Content entirely
This is the biggest mistake. It’s free, it increases conversions, and every competitor who uses it has an advantage over you. There’s no reason not to have it on every single ASIN in your catalog.
Creating high-quality Amazon A+ Content design requires a combination of professional photography, graphic design skills, and copywriting that converts. If your team doesn’t have these skills in-house, Outsourcing Buddy specializes in end-to-end A+ Content design services — from layout planning to image creation to copywriting — helping sellers launch polished, high-converting A+ Content without the back-and-forth of managing freelancers.
Frequently Asked Questions
Is Amazon A+ Content free?
Yes. Basic A+ Content is completely free for all Brand Registered sellers. Premium A+ Content (A++) is also free but requires meeting Amazon’s eligibility criteria — typically having a Brand Story published across your full catalog and a history of quality A+ Content submissions.
Does A+ Content help with Amazon SEO?
Amazon’s A9 algorithm does not currently index A+ Content text for internal search rankings. However, Google does crawl and index A+ Content, which can drive external organic traffic to your listing. The primary benefit is conversion rate improvement, not search ranking.
How long does A+ Content take to get approved?
Most submissions are reviewed within 24 hours to 7 business days. If rejected, Amazon provides the reason so you can fix and resubmit. Common rejection reasons include prohibited claims, competitor references, and low-quality images.
Can I use A+ Content on every product?
Yes, as long as you have Brand Registry. You can create unique A+ Content for each ASIN or apply the same A+ Content across multiple related products. The more ASINs you cover, the better.
What image sizes should I use for A+ Content?
Full-width banner modules require 970 x 600px. Standard image modules use 970 x 300px. Comparison chart images should be 150 x 150px. Always upload at the highest resolution available — Amazon will compress as needed.
Should I hire someone to create my A+ Content?
If you don’t have graphic design and copywriting skills in-house, absolutely. Poorly designed A+ Content can hurt your brand more than no A+ Content at all. Professional Amazon A+ Content design services from agencies like Outsourcing Buddy ensure your listings look polished, on-brand, and optimized for conversions. Get a free consultation to see what A+ Content could do for your listings.
